About

👋 Hello and welcome to my blog!

I'm Ben Guerin, co-founder of digital-led creative agency Topham Guerin (TG).

Since starting TG in 2016 I've been very fortunate to work on a wide range of fascinating projects in dozens of countries around the globe: from advising Prime Ministers to running campaigns for some of the world's most well-known companies.

I use this website to share some of the lessons I've learned while building TG, along with my thoughts on things that interest me: from my take on the advertising and communications industry through to wider perspectives on technology, science and politics.

This is a personal blog, which means any views and opinions expressed here are mine alone and do not represent the views of Topham Guerin, its subsidiaries/affiliates, or any of Topham Guerin's clients.

Content here is intended for informational and entertainment purposes, but I can't guarantee you will be either informed or entertained. Sorry!

If you'd like to get in touch, I'd love to hear from you on Twitter or LinkedIn.

Press

For comment or an inside perspective on the nexus between politics/government and social media, feel free to get in touch via the links above.

I'll try to respond promptly, but may not always be available.

If I'm not the right person for your story then I'll try to let you know as soon as possible.

Some examples of recent press comments and features are below:

• The last 10 days of an election campaign - comment for the Westminster Insider podcast from POLITICO Europe.
• Ben Guerin on Strategy, Persona and Trust - an interview with The Drum for their Politics for Drummies podcast.
• Digital Media in Political Campaigning - an interview with Paul Spain for the NZ Tech Podcast.
• After the storm, how can New Zealand bounce back? - a short comment piece for the Sunday Star Times.
• Westminster Is Addicted To Twitter, But Can It Live Without It? - comment for a piece by Politics Home.
• Can design and advertising save politics? - I was a guest on one of the first episodes of the podcast Creativity Sucks! from Creative Review.
• The memeing of life: An interview with digital campaign whizzes Sean Topham and Ben Guerin - interview with The Spinoff about the TG story so far.
• The Power of Persuasion - comment for a piece by Creative Review on the role of design in political campaigns.
• Creative, actually: 'Digi Kiwis' lift the lid on Boris Johnson's video masterstroke - interview with the Sydney Morning Herald about TG's role in the 2019 UK General Election.
• The Kiwi digital whizzes who helped Boris Johnson win a landslide - interview with the NZ Herald about TG's role in the 2019 UK General Election.

Events

Subject to availability, I'm open to speaking at your event - whether on a panel or as a keynote speaker.

Details of some of my recent speaking engagements below:

• Governance & Populism – Democracy in a digital age, a panel discussion at the NZ Economics Forum hosted by the University of Waikato.
• How digital-first communications has won elections and saved lives, a keynote for the Forum Media conference in Prague.
• COVID-19 in NZ vs UK: A digital communications perspective, a seminar for the Public Relations Institute of New Zealand.
• The Art of a Successful Campaign, a panel discussion hosted by the Adam Smith Institute at the UK Labour Party's annual conference.
• Digital Campaigning: A field guide, a seminar for the Konrad Adenauer Foundation's summer school in Berlin.